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Customer Complaint Policy Template for Saudi Arabia

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What is a Customer Complaint Policy?

The Customer Complaint Policy serves as a critical operational document for businesses operating in Saudi Arabia, establishing standardized procedures for handling customer grievances and feedback. This document becomes necessary when organizations need to ensure consistent complaint handling processes that comply with Saudi Arabian consumer protection laws, including Royal Decree No. M/75 and related regulations. The policy includes comprehensive guidelines on complaint receipt, processing, escalation, and resolution, while incorporating requirements for documentation, reporting, and quality assurance. It addresses both traditional and digital complaint channels, defines service level agreements, and outlines staff responsibilities. The document is particularly important for maintaining regulatory compliance, protecting consumer rights, and maintaining high customer service standards in the Saudi Arabian market.

Frequently Asked Questions

Is a Customer Complaint Policy legally required for businesses in Saudi Arabia?

Yes, under Royal Decree No. M/75 (Saudi Consumer Protection Law), businesses are required to have proper complaint handling procedures to protect consumer rights. The policy must ensure customers can file complaints and seek redress for defective products or services. Non-compliance can result in penalties and legal action under Saudi commercial regulations.

How long does it typically take to create a Customer Complaint Policy in Saudi Arabia?

Creating a compliant Customer Complaint Policy typically takes 1-3 weeks depending on business complexity. This includes drafting the policy, ensuring compliance with Royal Decree No. M/75, internal review processes, and staff training preparation. Larger organizations may require additional time for departmental coordination and approval processes.

Can my business face penalties if my Customer Complaint Policy is incomplete in Saudi Arabia?

Yes, incomplete or non-compliant complaint policies can result in significant penalties under Saudi Consumer Protection Law. Businesses may face fines, suspension of commercial licenses, or legal action from consumers through Commercial Courts. The Saudi Ministry of Commerce actively monitors compliance and can impose sanctions for inadequate consumer protection measures.

How does a Customer Complaint Policy differ from a general Terms of Service in Saudi Arabia?

A Customer Complaint Policy specifically focuses on grievance handling procedures required by Royal Decree No. M/75, while Terms of Service outline general business relationships. The complaint policy must detail specific timelines, escalation procedures, and consumer rights under Saudi law. Both documents serve different legal purposes and are typically required separately for comprehensive consumer protection.

Must my Customer Complaint Policy include specific timeframes under Saudi Arabian law?

Yes, Saudi Consumer Protection Law requires reasonable response timeframes for complaint resolution. Your policy must specify clear timelines for acknowledgment, investigation, and resolution of complaints. While specific timeframes aren't mandated by law, they must be reasonable and consistently applied to meet regulatory compliance and consumer protection standards.

Can customers take legal action if my business doesn't follow its Customer Complaint Policy in Saudi Arabia?

Yes, customers can file cases in Saudi Commercial Courts if businesses fail to follow their stated complaint procedures. Under Royal Decree No. M/75, consumers have the right to seek legal redress for inadequate complaint handling. Courts can award damages and order businesses to properly address the original complaint according to their published policy.

Should my Customer Complaint Policy be available in Arabic to comply with Saudi regulations?

Yes, providing your Customer Complaint Policy in Arabic is essential for full compliance with Saudi consumer protection requirements. Arabic is the official language for legal documents and consumer communications in Saudi Arabia. Having an Arabic version ensures all customers can understand their rights and the complaint process, which is a key requirement under Royal Decree No. M/75.

Reviewed by

Legal Engineer, GenieAI

A lawyer, legal researcher and legal tech founder, Swetha has built AI products deployed inside Tier 1 firms and enterprises. She ensures GenieAI's alignment with the latest regulation and executes testing on the legal robustness of Genie output.

Reviewed by

Legal Engineer, GenieAI

A Skadden-trained M&A lawyer, Imad advised on cross-border transactions and contractual risk before moving into legal AI. He reviews GenieAI's output for compliance and enforceability across our 150+ supported jurisdictions, as well as facilitating external benchmarking.

Jurisdiction

Saudi Arabia

Reviewed by

&

Publisher

GenieAI

Sector

Business

Cost

Free to use

Last updated

About the Customer Complaint Policy

A Customer Complaint Policy is an essential business document that outlines your organization's systematic approach to handling customer grievances and feedback. In Saudi Arabia's regulated commercial environment, this policy ensures you meet consumer protection obligations while maintaining high service standards and building customer trust through transparent complaint resolution processes.

When do you need this document?

You need a Customer Complaint Policy when establishing any business that serves consumers in Saudi Arabia, particularly retail establishments, e-commerce platforms, financial services, telecommunications providers, and hospitality businesses. The policy becomes critical when launching customer-facing operations, seeking business licenses, or preparing for regulatory inspections by the Ministry of Commerce. You'll also need this document when implementing quality management systems, training customer service teams, or responding to regulatory requirements for consumer protection compliance. Additionally, the policy is essential when handling disputes that may escalate to commercial courts or consumer protection authorities.

Key legal considerations

Your Customer Complaint Policy must address several critical legal elements to ensure compliance and effectiveness. The policy should clearly define what constitutes a complaint, establish reasonable timeframes for acknowledgment and resolution, and specify escalation procedures for unresolved issues. You must include provisions for maintaining detailed complaint records, as these may be required during regulatory audits or legal proceedings. The document should outline staff training requirements and establish quality assurance measures to ensure consistent application. Consider including clauses that address confidentiality, data protection, and the customer's right to escalate complaints to external authorities including the Ministry of Commerce or Consumer Protection Association.

Legal requirements in Saudi Arabia

Under Saudi Arabian law, your Customer Complaint Policy must comply with the Consumer Protection Law (Royal Decree No. M/75), which grants customers fundamental rights to file complaints and seek redress for defective products or services. The policy must accommodate both traditional and digital complaint channels as required by the E-Commerce Law (Royal Decree No. M/126) for businesses operating online. You're required to establish clear procedures that align with Commercial Courts Law (Royal Decree No. M/93) requirements for commercial dispute resolution. The policy must also address anti-fraud measures as outlined in the Anti-Commercial Fraud Law (Royal Decree No. M/19), particularly for complaints involving counterfeit or misrepresented products. Additionally, businesses in regulated sectors must ensure their complaint handling procedures meet specific industry requirements, such as SAMA regulations for financial institutions, and must be prepared to report complaint statistics to relevant regulatory authorities when requested.

GOVERNING LAW

Applicable law

This Customer Complaint Policy is drafted to comply with Saudi Arabia law. Key legislation includes:








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